Gloria Jeans – do you need a music licence to post User Generated Content (UGC) as part of a competition? Bruce and Clare discuss the ins and outs of a question that seems simple but can be fraught with difficulty.
You’ll find the full transcript below:
Bruce Tweedie:
Hello again, and welcome back. Part two of our discussion about Gloria Jeans. This time we’re going to look at user-generated content and the copyright intricacies around that. Particularly around competitions, where you might need permission to post the user-generated content, or maybe you don’t. As I said in the last episode, Clare and I are away. We’re in Carey Bay, which is near Newcastle in Australia. A bit north of where we live. Stick around, we’ll show you the view in a minute.
How’s that? Our view out the window of our Airbnb. Pretty cool. Wish we could work here all the time. And we’re away because we’ve come to my mother’s 99th birthday party and here she is.
Relative 1:
Oh, who’s going to get the last one. One boyfriend. You get one boyfriend.
Relative 2:
Grandma. Grandma.
Grandma:
Oh, boy.
Clare Tweedie:
What a grand old lady she is.
Bruce Tweedie:
Let’s pick up where we left off. Last time we talked about the licensing challenges of picking the right version of the song ‘Good Feeling’, or whatever you want to call it. Getting the lyrics right so we didn’t get the wrong song. And just in case you missed part one, here’s the spot they used to promote the competition. Just a 15-second bit of content.
Performer:
Oh, sometimes I get a good feeling. Yeah, I get a feeling that I never, never, never had before. Oh. Yeah.
Bruce Tweedie:
Anyway, we got through all that. We got the right lyrics. We got them to sing the right lyrics. And then it became this complexity about the usage. The spot that you just saw, that’s actually an ad, that’s advertising the competition, advertising Gloria Jeans.
But then do you need licensing permission for the average person to upload them singing that song on the YouTube channel? Well, maybe. We certainly did in the end. But then if they upload it to their YouTube channel, suddenly the brand Gloria Jeans wanted to share some of those entries on their channels.
And so anybody can share anything, right? But if they brand it, it becomes an advertisement. There was a whole lot of copyright complexity. I won’t bore you with all the fine details in the outcome.
Clare Tweedie:
And the other little bit that also caused a little bit of a headache was displaying all the lyrics on the screens for…
Bruce Tweedie:
That’s right.
Clare Tweedie:
People to sing. We had to make sure we had the right lyrics.
Bruce Tweedie:
And we had to have permission to use those song lyrics. Yet another one of the things on our media list.
Clare Tweedie:
Which is growing by the day.
Bruce Tweedie:
It is. Now, let’s have a look at an example of user-generated content. Mother and daughter singing the song outside of Gloria Jeans.
Singer 1:
Oh, sometimes I get a feeling.
Singer 2:
I get a feeling that I never, never, never had before.
Singer 1:
No, no, yeah, yeah.
Bruce Tweedie:
Anyway, that’s it from us. Thank you very much.
Clare Tweedie:
If you like it, share it.
Bruce Tweedie:
Share it. And if you want help with anything to do with songs for your campaigns, either finding them or licensing them, please send us an email. See you later.
Clare Tweedie:
See you later.
Bruce Tweedie:
Wonderful. Done.
Please contact us if you need help with music searches or licensing songs for advertising campaigns, or just want to chat about music and advertising. We would love to hear from you! About anything really.
bruce at musicmill.com.au
LinkedIn: www.linkedin.com/in/bruce-tweedie-musicmill
