Are "artist searches" the same as "music searches"? Mostly yes, but a little different. In this episode we discuss our successful search for an artist to re-record the theme song for the T20 Cricket Womens & Mens World Cups, and also to be the star of the tournament's Opening Ceremony. Harts! You’ll
This is the second in our four-part mini-series focusing on a particular sync licence case study – the use of “Get Up And Dance” for the T20 World Cup ticket-selling campaign. The focus this time is on the challenges we faced in licensing the song and getting permission to re-record it with
In this episode, Bruce discusses the magical microsecond when a song pops into the head of a creative working on an advertising campaign. In this case, the head belongs to Sean Cummins, ECD of Cummins & Partner in Melbourne, and the campaign is for the T20 Cricket World Cup. (It doesn’t always
And now for something completely different. In between finding songs and clearing copyrights we managed to find time to take on a puppy. Not sure yet if that was a good idea. You’ll find the full transcript below: Bruce: Yes, we got a puppy. How cute is he? So this is an
Gloria Jeans – do you need a music licence to post User Generated Content (UGC) as part of a competition? Bruce and Clare discuss the ins and outs of a question that seems simple but can be fraught with difficulty. You’ll find the full transcript below: Bruce Tweedie: Hello again, and welcome
A mini case study on how tiny differences in the lyrics in cover versions of songs can change the copyright. If you are doing a sync licence for advertising and overlook the detail it can cost you a lot of money. You’ll find the full transcript below: Bruce: Hi there. Today, we're
We offer them bags of money and sometimes they say No. It can be bewildering and really frustrating when the client has fallen in love with that song. So why do they refuse to do business with you? You’ll find the full transcript below: Bruce: Sometimes we offer artists money, and they
Today we discuss Bruce's favourite TVC - Salt n Pepa belting out "Push It" with a suburban mum in the SUV. Wonderful imagery and great messaging. From a few years back, but a timeless bit of advertising. You’ll find the full transcript below: Bruce: Today we're going to have a look at
Bruce has been talking to a lot of people in the advertising industry across Australia, New Zealand and Singapore. In this episode he summarises how it's all going - activity levels, shooting, working from home, etc. And he reports on everybody's crystal ball gazing into the future. You’ll find the full transcript
A nostalgic reminder of the good old days. Pre the dreaded COVID lockdown, where we were free as birds. Well, free enough to all squeeze up together at a Queen concert. When will concerts come back? Today we chat about the concert, check out some footage, and touch on Queen sync licences.
