There is a myth in the advertising industry that all Music Supervisors are equal and interchangeable, which leads to practices such as sharing the work around, or only buying local. Noble ideas, but not conducive to creating the most effective campaigns. Indeed, poor performance from a Music Supervisor can impact the reputation of the agency and everyone involved.
To deliver the highest quality work for your clients, a proficient Music Supervisor must provide the following essential elements:
- A TEAM – of competent experts, not a solo practitioner with no backup.
- SPECIALISATION – in songs for advertising. No fingers in other pies. Not a side hustle.
- WELL ORGANISED – the absolute opposite of shambolic, flaky, chaotic.
- EXPERT GUIDANCE – to help you to navigate through all the curve balls.
- COMMUNICATION – proactive status reporting and clear explanations of issues.
- AVAILABILITY – always there for you when you need them.
- SPEED – the ability to work at your frantic pace. Fast responses, never asleep at the wheel.
- RELIABILITY – they do what they say they will do. They get the job done.
- ATTENTION TO DETAIL – unwavering focus on accuracy; a religious devotion to avoiding errors.
- NEGOTIATION SKILLS – and long standing relationships with all the music suppliers.
- EFFICIENCY – a well-oiled machine that saves you lots of time.
- SUBJECT MATTER EXPERTISE – deep knowledge of music licensing for advertising.
- SEARCH EXPERTISE – a track record of delivering songs that work for a creative brief.
- RISK MANAGEMENT – A safe pair of hands that can handle the shit that inevitably happens in song licensing.
Which all adds up to professionalism. And we believe that we are true professionals, consistently excelling in each area – because we have focused on continuous performance improvement over many years.
The sting in the tail though is that assessing most of these qualities requires results from the cauldron of real world campaigns … potentially when it’s too late. If you’ve previously worked with other providers, why not give us a go on your next campaign and see how we measure up?
PLEASE EMAIL INFO @ MUSICMILL.COM.AU AND ONE OF US WILL GET BACK TO YOU ASAP
